Project
97.9 THE BEAT
Fleet Branding Rollout
What We Do
Radio One Dallas Fleet Wraps
Vehicle Wrap Campaign
C2 developed a high-impact fleet branding system for 97.9 The Beat, designed to turn the station’s vehicles into recognizable mobile brand assets throughout Dallas–Fort Worth.
The project included creative direction, vehicle wrap design, production preparation, and coordination across the station’s fleet.
Focus
Brand Awareness · Out-of-Home Marketing
Platform
Fleet Vehicles · Large-Format Production
Project Type
Branding · Production
Project Details
Client
97.9 The Beat / Radio One Dallas
Services
Creative Direction
Vehicle Wrap Design
Production Management
Market
Dallas–Fort Worth
The Challenge
Stand Out In A Competitive Market.
97.9 The Beat needed a fleet presence that would turn heads, build brand recognition, and authentically connect with the local hip-hop audience across the Dallas–Fort Worth area.
Our Strategy
A Bold, Unified Visual System.
We created a high-impact wrap design using the station’s signature blue color palette, urban textures, and energetic graphics. The design was applied consistently across all vehicles to create a unified, instantly recognizable fleet.
Final Designs / Deliverables
The Finished System.
A cohesive fleet branding system created for two Chevrolet Suburbans and one Chevrolet cargo van. Each vehicle carries the 97.9 The Beat identity through bold graphics, strong brand recognition, and a consistent visual language built for visibility on the streets of Dallas–Fort Worth.
Results & Impact
Stronger Across DFW.
Increased Brand Visibility
The fleet extends the station’s presence across everyday traffic, events, and community activations.
Stronger Audience Connection
The bold visual system helps the vehicles feel consistent with the station’s energetic personality.
Unified Brand System
A consistent design language connects multiple vehicles while allowing each format to work effectively.
Managed Production
From Screen
To Street.
Explore Production →
We manage the production behind your brand—from print and signage to fleets, environments, and physical brand experiences.
Print / Fleet / Signage / Environments / Promotional
More Brand Extensions
Beyond The Fleet.
The vehicle wraps are part of a larger brand rollout. C2 also developed a range of branded materials to support 97.9 The Beat’s events, promotions, and marketing campaigns.
Event Materials
Tents, booths, banners, and
event activations.
Outdoor + Billboards
High-impact out-of-home advertising.
Promo Gear
Giveaways and branded merchandise.
Banners + Signage
Event and venue branding.
Let's Build What's Next